{"id":941,"date":"2020-05-04T08:06:51","date_gmt":"2020-05-04T08:06:51","guid":{"rendered":"https:\/\/www.iprotec.es\/?page_id=941"},"modified":"2020-06-22T08:34:08","modified_gmt":"2020-06-22T08:34:08","slug":"the-brand-its-philosophy","status":"publish","type":"page","link":"https:\/\/www.iprotec.es\/en\/the-brand-its-philosophy\/","title":{"rendered":"The Brand, its Philosophy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1587048949055{padding-top: 120px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587047565466{padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;662&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right; font-size: 10px; padding: 0 20px 0 0;\"><strong>Lluis Guardia. Founder &amp; Owner<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587047595451{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 40px !important;padding-left: 25px !important;}&#8221;][vc_column_text]<\/p>\n<h2>Faithful to our standards<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;]<div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;Our secret &lt;\/strong&gt; is not in the volume, but in the quality of our creations.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;Perfect and high quality work.&lt;\/strong&gt; We must emphasize the different character that the brand has. We will not go into what others do, because we have our way of doing things, our professionalism that is manifested in each product.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;iprotec&lt;sup&gt;+&lt;\/sup&gt;&lt;\/strong&gt; is a brand with a clear and defined personality and, therefore, it is &lt;strong&gt;very important&lt;\/strong&gt; for us that the consumer recognizes it, whether they see the logo or if it is hidden. This makes a firm survive on the edge of trends, but it also means &lt;strong&gt;strength and independence&lt;\/strong&gt;.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;Our way of working&lt;\/strong&gt; must always be outside the dictates of the market, making our own discourse. We must always leave our particular legacy, a seal of quality.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">\u25cf The good reputation will always remain on the market. We have to make iprotec+ fully recognizable; have very defined characteristics. And in &lt;strong&gt;permanent evolution&lt;\/strong&gt;. We must always try to improve and go further to innovate within the tradition of the brand.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;The rigor of the product &lt;\/strong&gt; must coexist with innovation:<\/p><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Innovaci\u00f3n <img loading=\"lazy\" decoding=\"async\" src=\"..\/..\/wp-content\/uploads\/2020\/04\/red-arrow.jpg\" alt=\"Red Arrow\" width=\"110\" height=\"40\" align=\"middle\" \/>Think Different<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1587048941504{padding-top: 0px !important;padding-bottom: 10px !important;background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587562105353{padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;]<div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;To modernize&lt;\/strong&gt;, you have to go back to the roots of the brand, study and work on them, from the past and bring them to the present, but always with respect. You have to know how to take the best of each product, its main and recognizable codes, and update them; and that is something that &lt;strong&gt;iprotec&lt;sup&gt;+&lt;\/sup&gt;&lt;\/strong&gt; knows how to do.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">In these times we have to offer &lt;strong&gt;enthusiasm, confidence.&lt;\/strong&gt;<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">To preserve client\u2019s enthusiasm, the will to preserve what is well done is essential, even if the processes change with technology. You have to work with passion, the product is watched with passion and the passion for quality and a &lt;strong&gt;job done well&lt;\/strong&gt; is transmitted to the product.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">Do not sell the products if the medium does not allow it.<\/p><\/div>[vc_column_text]Signed: <strong>Lluis Guardia. Founder &amp; Owner<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587562109980{padding-bottom: 100px !important;padding-left: 25px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;661&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1587048941504{padding-top: 0px !important;padding-bottom: 10px !important;background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587562116321{padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_single_image image=&#8221;661&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587562187610{padding-top: 20px !important;padding-bottom: 100px !important;padding-left: 25px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;]<div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">&lt;strong&gt;Para modernizar&lt;\/strong&gt; hay que volver a las ra\u00edces de la marca, estudiarlas y trabajarlas para, desde el pasado, traerlas al presente, pero siempre desde el respeto. Hay que saber tomar lo mejor de cada producto, sus c\u00f3digos principales y reconocibles, y actualizarlos; y eso es algo que &lt;strong&gt;iprotec&lt;sup&gt;+&lt;\/sup&gt;&lt;\/strong&gt; sabe hacer.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">En estos tiempos hay que ofrecer &lt;strong&gt;ILUSI\u00d3N, CONFIANZA.&lt;\/strong&gt;<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">Para preservar la ilusi\u00f3n en el cliente es esencial la voluntad de conservar lo bien hecho, aunque los procesos cambien con la tecnolog\u00eda. Hay que trabajar con pasi\u00f3n, se vigila el producto con pasi\u00f3n y se transmite al producto la pasi\u00f3n de la calidad y el &lt;strong&gt;trabajo bien hecho&lt;\/strong&gt;.<\/p><\/div><div class=\"q_icon_list\"><i class=\"qode_icon_font_awesome fa fa-check-square-o qode-ili-icon-holder transparent\" style=\"font-size: 20px;color: #98252d;\" ><\/i><p style=\"color:#666666;\">No vender los productos si el medio no lo permite.<\/p><\/div>[vc_column_text]Fdo.: <strong>Lluis Guardia. Founder &amp; Owner<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1587048929312{background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1587048949055{padding-top: 120px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587047565466{padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;662&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text] Lluis Guardia. Founder &amp; Owner [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587047595451{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 40px !important;padding-left: 25px !important;}&#8221;][vc_column_text]&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-941","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Brand, its Philosophy - iProtec Gabinete Pericial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iprotec.es\/en\/the-brand-its-philosophy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brand, its Philosophy - iProtec Gabinete Pericial\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1587048949055{padding-top: 120px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1587047565466{padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;662&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text] Lluis Guardia. 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